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I thought I'd start with a quote from the Variety International Film Guide: "We live in fear of the Government forgeting there's a diffence between a film industry in Australia and an Australian film industry." - Robert Connoly, Producer. It's the still rapidly developing film distribution, media, film festivals, cable, network TV and video industries that's given Australians the possibilty to make their own movies. Major film studios are now operating in Australia and many major film and TV productions (read American) are taking place. But apart from a degree of employment increase amongst local technical workers and actors, ultimately this American influence is not good for the development of Australian films.
Sure, its an exciting development to have so many Hollywood films being made
so close to us little Australians, but in reality is it any more than a location
only, and does it bring Australians the opportunity to be part of the Hollywood
hype? In my opinion, it makes it only harder for Australians to make their own
films, not easier at all.
Australian cinema today is diverse, imaginative and multicultural. But all
Australian films released in any given year are made for the cost of the
light-sabre budget for the new Star Wars films. And most films aren't released
anywhere but latte sipping festivals where they wear berets and talk about the
"common man" and how their film glorifies him.
The Government has a crucial role in ensuring Australians continue to watch and
make films. Almost all Australian films are funded at least in part by
Government subsidies. Is it the small size of the film industry in Australia due
to our small scale of population compared to America that holds us back?
Does everyone really go see the latest Hollywood blockbuster by choice,
especially in non-capital cities? Would Australian's (and English and
French,..etc) take to and prefer our own films if we only had a real opportunity
to do so at a cinema level?
Too many of our films are small, personal and artistic and therefore
non-profitable. How many of you have seen more than a handful of new Australian
movies in the last year? All the festivals, training workshops and subsidies
that exist in Australia don't matter if the film has no chance of being
commercial as well.
And the majority of films made for festivals are badly made, indulgent and
basically one trick ponies that give the production team a feeling of
accomplishment and a credit card debt, and end up in someone's cupboard. There
are breakthrough pieces of brilliance, but there is also heaps of shit, too. And
we all know, the shit outweighs the brilliant by some considerable degree in
movies.
On the topic of the state of film in Australia, film writer Michel Bodey writes
in Cinema Papers, "ask the filmmakers about their reality. Glamour or
struggle? Ask the Tropfest entrant who spends the next couple of years paying
off their film. Ask the internationally known actor who told me he's down to his
last $250. And ask producers who won't go near a director who hasn't gone to
film school or shot commercially, Tropfest winner or not."
According to Alan Finney, General Manager of Buena Vista International
(Australia), one of the worlds biggest film distribution companies, many
Australian films are chosen by patriotism and good intentions, and blame market
forces when they make $50 at the box office.
Films today are categorised as mainstream or art house or alerternative and
films are released this way due to commercial concerns rather than the films own
merits. It depends on what factors are involved:- what actors, producers, the
size of the budget, if it's based on a book, what pre-sold rights have been sold
- all factor into a film's distribution. For every domestic commercial success
like Looking For Alibrandi and The Wog Boy there is 20 unsuccessful movies like
Dags, Siam Sunset and Erskineville Kings.
Australian box office of all time (all figures in $A)
#2 Crocodile Dundee (1986) $47,700,000
#4 Babe (1995) $36,800,000
#15 Crocodile Dunee II (1988) $24,900,000
#21 Strictly Ballroom (1992) $21,800,000
#46 The Man From Snowy River (1982) $17,300,000
#55 Pricilla Queen Of The Desert (1994) $16,400,000
#58 The Dish (2000) $15,815,000
#59 Muriels Wedding (1994) $15,800,000
#83 Young Einstein (1988) $13,400,000
#97 Gallipoli (1981) $11,700,000
#106 The Wog Boy (2000) $11,205,000
#115 Mad Max II (1981) $10,800,000
#121 The Castle (1996) $10,189,000
Of the worldwide top 380 box office figures, #65 is Crocodile Dundee (1986) with
$328,000,000. The only other Australian film is Crocodile Dundee 2 (1988) at
#123 with $239,600,000 (all dates accurate at 5th December 2000;
http://yeah.to/movies).
Its unfortunate that no other films have made it into this list and in the
future Australian films need to be better marketed perhaps and promoted as they
cannot succeed on their own merits.
There are dozens of films produced in Australia each year that may not ever be
released and it is mainly because of distributors and the audiences view that
these films are personal, made for cultural rather than commercial reasons. But
given the opportunity many of these films would survive. The film with the
largest advertising budget isn't necessarily the best.
Most films are funded though Government programs. The films have to be totally
Australian produced and to have distribution setup based on a script only. This
ensures that the film is an okay commercial prospect. If a film is made, little
money goes to the people involved. It goes back into the fund to fund further
features. And if the producers and cast further their career with a successful
movie, overseas and private investments are their only options.
The commercial considerations perhaps cannot be changed although it's safe to
say that more risks should be taken with Australian films by distributors.
There were 41 films produced in the year 97-98 with a total budget of $246
million. In 1998-9 There were 45 films shot at a cost of $291 million.
(afc.gov.au)
These figures include foreign films shot in Australia. This brings up the
question of that is there a difference between the film industry in Australia
and the Australian film industry. American movies such as Matrix, Pitch Black,
Star Wars Episode 2, Mission Impossible 2, Thin Red Line and Dark City are made
in Australia and there should be a differentiation in such statistics, because
American movies are generally made for $20-$80 million dollars compared to
Aussie films which are made to $0.5m-$10m tops.
The total box office in 1999 was 704 m compared to 537m in 1996. Similarity
there were 88m cinema admissions in 1999 compared to 73.9m in 1996. So why with
a growing number of films being made in Australia with larger budgets, with more
cinema admissions and more money being made than ever is Australian films take
of the box office lower than ever? In 1996 it was 8% of the box office.
In 1997 it was 5% In 1998 it was 4% And in 1999 it was a pathetic 3% of the
total box office takings.
If these trends continue Australian films will make 0% of the box office within
a few years, and I cannot answer why this is or what can be done about it.
This article only talks of the Australian film industry. Looking over the rest
of the world, the situation is often the same. I believe that the situation is
only partly because of the stranglehold the US has on production and
distribution of films. The other part is 'cos we just don't try hard enough, or
try the right things. Maybe the satuation of entertainment from America just
doesn't leave the rest of the world much room to see their own movies. Who,
knows. But as viewers, we have to for the health of the movie medium we love so
much, ensure that our local films don't always get tossed aside for Hollywood
trash. Often is OK. But not always.